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What are your personal reflections on the last year?
It has become a tradition to speculate about the future of market research towards the end of the year.
I have to admit that this prediction is not quite accurate as it leaves room for interpretation.
Market research can describe parts of reality very accurately but is sometimes unable to see the big picture.
Currently, A/B-testing is very popular, especially among companies working with data bases that have a lot of traffic.
Today we want to shed light on the importance of panel profiles when selecting the right panel provider.
Since September 2015, Nina Kulås is the Managing Director of Norstat Norway. Kulås has several years of experience in the digital media industry and…
This is what happened after Marie-Luise joined our Marketing Team