Norstat Sverige AB acquires the data collection company Concilia’s web panel as part of its online growth strategy. The panel consisting of randomly telephone recruited active members is added to Norstat's online panel, panel.se. This strengthens panel.se's position as one of Sweden's largest and most high-quality online panels.

Concilia is a research company that successfully delivered data to the market research industry since 1998, primarily in the form of telephone interviews and online surveys. The Halmstad-based company offers a full-service solution within data collection, from consultation on method selection and selection to data collection and delivery and presentation of data.

"The acquisition of Concilia’s panel is part of our growth strategy online," says Henrik Åquist, Managing Director of Norstat in Sweden. "The fact that Concilia’s panel is randomly recruited further strengthens our own panel.se, as we believe this is absolutely crucial to ensuring good quality of data in the surveys we conduct”.

As of 1st July, the two owners and founders of Concilia, CEO Per Jansson and CEO Torbjörn Månsson, will also start working for Norstat. "We are very pleased to have recruited Per and Torbjörn. They contribute both with solid skills, a large network of contacts and an invaluable experience from having successfully driven Concilia for almost 20 years. Through these recruits, we also strengthen our presence in southern and western Sweden”, concludes Henrik Åquist. "We are very pleased to join Norstat. This gives us an opportunity to continue to offer old and new customers an even greater range of methods and services”, says Per Jansson, CEO of Concilia.