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Mystery Shopping is a covert participant observation that aims to recreate the customer experience or to measure the service quality.
Dashboards can reduce the complexity of all available information and help your team to focus on the most relevant insights for them.
There are a lot of methods to collect consumer feedback about certain products.
Very often, we got asked how traditional focus groups can be shifted to an online methodology.
The challenge of the current Corona disease goes far beyond mere epidemiology.
During the last years, customer journeys have become increasingly complex.
The European data collection company Norstat has hired Sebastian Sorger as MD for Norstat Germany.
We have a pretty good overview over what topics are relevant for different industries and what really moves consumers.